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Nestlé's Sales Growth in 2012

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Core Tip: The Nestlé Group has reported 11% increase in total sales to CHF67.6bn ($73.1bn) for the first nine months of 2012. Zone Amer

The Nestlé Group has reported 11% increase in total sales to CHF67.6bn ($73.1bn) for the first nine months of 2012.

Zone Americas has reported CHF20.9bn ($22.6bn) sales. In North America, both soluble coffee and coffee creamers: Nescafé Clásico and Coffee-Mate Natural Bliss performed well.

Latin America witnessed double-digit growth with chocolate, soluble coffee and ice cream categories doing well.

Europe zone's innovation platforms, particularly in beverages and in petcare, continued to create growth in a deteriorating economic environment and contributed sales of CHF11.2bn ($12.11bn). In coffee, both Nescafé soluble coffee and the Nescafé Dolce Gusto system performed well.

Total sales for Asia, Oceania and Africa, including the new partnerships, were up 25.9% to CHF14bn ($15.14bn) from CHF11.1bn ($12bn) in the corresponding period of 2011.

The categories that were the key growth drivers were dairy, powdered beverages and ready-to-drink.

Among developed markets, Japan reported growth due to its coffee systems Nescafé Barista and Nescafé Dolce Gusto, and chocolate, primarily Kit Kat.

Nestlé Waters reported CHF5.6bn ($6bn) sales, with North America and the emerging markets as the key drivers.

Vittel, Buxton, Perrier, S.Pellegrino, Nestlé Pure Life, as well as local brands such as Poland Spring, Ice Mountain, La Vie, Erikli and Al Manhal all performed well.

Nestlé Nutrition reported sales of CHF5.8bn ($6.27bn). Infant Nutrition achieved high growth in emerging markets, driven by infant formula and cereals, both of which continued to benefit from successful innovations and multi-market roll-outs for brands such as Nestlé NAN, Lactogen, Nestum and Cerelac.

Nestlé Professional maintained its momentum, driven by double-digit growth in emerging markets and North America.

The beverage business continued to roll out its beverage systems Nescafé Milano, Viaggi by Nescafé and Nescafé Alegria. Nespresso also achieved double-digit growth.

Nestlé CEO Paul Bulcke said that the growth is in line with expectations.

"We delivered double-digit growth in emerging markets, where we are expanding our routes to market and enhancing our product offerings. We grew in the intensely competitive developed markets in spite of a general economic malaise and low levels of consumer confidence," he added.

 
 
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